PSAA’S THREE COURSE VIDEO TRAINING DETAILS

The skills you learn with PSAA video training can help you make a comfortable living in your Service Advisor career!

PSAA courses were developed by a professional team of automotive service consultants with over 100 years of combined “service-lane” retail sales training experience and Scott Sargeant’s videos are remarkably easy to understand and apply.

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COURSE CATEGORY: BASIC TRAINING

COURSE 1 – Basic Skills Training Manual (BSTM)

Introduction: Welcome to the Automotive Service Industry

Chapter 1: Prepare Your Image & Attitude for Success

Chapter 2: Understanding Customer Needs & Concerns

Chapter 3: Introduction to Inspection Based Selling Process

Chapter 4: Accessing & Reviewing Vital Vehicle Information   

Chapter 5: Proactive Vehicle Status & Verify Needed Services

Chapter 6: Handling Objections & Prioritizing Service Needs

Chapter 7: Vehicle Delivery & Customer Follow-Up

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COURSE CATEGORY: LEARN & EARN WORKSHOP SERIES

COURSE 2 – Customer Relationship Building Skills (CRBS)

Chapter 1: Enhancing Customer Retention

Chapter 2: Create Relationships…Not Just Transactions

Chapter 3: Always Be Attentive

Chapter 4: Spread Goodwill to Add Value

Chapter 5: Always Be Inviting

Chapter 6: Automatically Give Alternatives

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COURSE CATEGORY: LEARN & EARN WORKSHOP SERIES

COURSE 3 – Condition Based Selling (CBS)

Chapter 1: Enhancing Customer Retention & Set Expectations at Write-Up

Chapter 2: Prioritized Estimating & Communication/Effective Word Tracks

Chapter 3: Prioritized Estimating & Worksheet Structure with Presentation

Chapter 4: Retail Sales & “Related To” And “Sell It as A Package” Strategies

Chapter 5: Prioritized Estimating & Worksheet Organization

Chapter 6: Asking for the Sale & Effective Selling Presentations

Chapter 7: Technician VS. Vehicle Multi-Point Inspection & Retail Selling Tips